AI-LEVERAGED OPERATIONS STRATEGIST

You wanted freedom.
You built a second job.Let's change that.

7+ years in operations · over $20M saved across P&G, Amazon and the UN

Hi, I'm Sinem. Fractional Operations Manager for founder-led businesses, coaches, and creatives.

See how we'd work → Book a 30-min call

The call: we find your biggest bottleneck together and you leave with the fix order, whether or not we ever work together.

Sinem Furtana
Sinem ✷

Founders find me at the scaling juncture.

One starting line, two very different lives.

hours of you it eats ↑ the business grows → you are here scale as-is: growth eats you more revenue, more of your evenings, less of the joy scale with structure the business climbs, your hours don't

That founder is you, if:

Tick the ones that sound like you.

Founders hire me to give them back the freedom they built the business for.

How I actually do it ✷

Your business is a loop. It leaks in six places. We stop the leaks.

the shape of your business Attract Capture Trust Sell Deliver Keep content engine + calendar magnets, quizzes, tags welcome flows + email ops launch machinery + checkout onboarding + support systems recovery, renewals, referrals "I post when I feel guiltyabout not posting" "300k followers and I can'temail any of them" "I haven't sent a newslettersince March" "People say they want it,then I never hearfrom them again" "Every client gets onboardedslightly differently,from memory" "People cancel and Ihave no idea why"

We map your business loop, uncover the ops leaks and redesign it. You get your ease, creativity and freedom back.

Learn more →

I take over the work someone can do, so you do the work only you can do.

The offers ✷

Ways to work with me:

The math ✷

Your founder tax

The hours you spend on the backend are not free. Put in two honest numbers and see what you pay yourself every month to keep doing the work somebody else could.

You pay yourself
~$8,600 /month

10 backend hours a week at $200 an hour. Hours × rate × 4.3 weeks, rough on purpose, and usually bigger than you'd guess.

Take the full bottleneck quiz → Fifteen questions, about four minutes, a full report at the end.
What I've built so far ✷

The systems, with the receipts

The first two run my own business every day. The third is the site you're reading. Click a tab.

A Claude operating system I run my whole business from

A router sends every request to the right part of the business, a memory layer updates itself as the system learns, and a library of skills runs on its own. Notion sits underneath as the task layer.

how it's built
a request comes in ROUTER sends each request to the right room MEMORY learns as it goes SKILLS run on their own Personal Assistant Content Studio Fractional Ops Wiki NOTION the task and ops layer everything writes to
and here it is running Sinem HQ operating system in VS Code

Saved links become structured knowledge

A pipeline that catches everything I save on my phone, transcribes it, files it under the right topic, and distils it into notes I actually use.

how it's built
CAPTURE links, reels, voice notes on your phone TRANSCRIBE audio and video to text FILE BY TOPIC routed to the right place DISTIL into notes you actually use
and here it is running Slack capture channels feeding the Second Brain

Vibe-coded from a blank file, by me and Claude

A token-based design system, reusable structure, accessibility baked in, then a clean path to production. The thing you're reading is the case study.

The FluxFounderOps website design
About me ✷

Who I am, and how I got here

01Supply chain · on the line

I built systems that moved $20M

7+ years running complex operations: products onto shelves on time at P&G and Amazon, food aid into crisis zones across MENA with the UN. Over $20M saved by digitising and optimising how the work flowed.

Operations work in supply chain
02The career break · stepping back

I stepped back on purpose

I built a Substack on career transitions that grew to nearly a thousand readers. I learned how to build an audience, a body of work, and a point of view.

Writing and stepping back
03Now · building

I help founders reclaim their time

I help women running founder-led businesses reclaim their time and creativity by deciding where their attention goes on purpose.

Building the business now
Off the clock ✷

A few things that aren't on my CV

Born in Cappadocia

Nevşehir, Turkey, the valley famous for its hot-air balloons.

3 continents, 5 countries, 7 years

Istanbul, Luxembourg, Cairo, then a long slow lap of Southeast Asia.

Trained coach, brand-new runner

Certified through Martha Beck's Wayfinder program. Lacing up for my first real runs in 2026.

Skydiving over the Giza pyramids
skydiving over Giza ✷
Not ready to book?

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Ready to reclaim your time and creativity?

Let's find your bottleneck and build the system that removes it.

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